University of Minnesota Children's Hospital, Fairview recently launched its latest adverstising campaign, "New Thinking," aimed at promoting the benefits of academic medicine. The first television commercial aired during the Academy Awards on KSTP-TV Channel 5, February 25.

Focused on reaching Twin Cities parents, the campaign touts that, by conducting so much research, applying new thinking more quickly, and offering the right teams of experts, more is possible here for treatment of their children's health conditions. 

Television, radio, newspaper, magazine, and web advertisements have been developed for the comprehensive campaign. The campaign will initially run through mid-May and drive parents to the children's hospital's website.

Learn more about the campaign.